In a speculated future, ownership of data is shifting from businesses to individuals. Ever thought of sharing your Amazon purchases with a potential employer? What if it helped you get your dream job? Actively explore the different data sources you could leverage to build your own digital identity.
In a speculated future, ownership of data is shifting from businesses to individuals. Ever thought of sharing your Amazon purchases, FitBit steps, or your YouTube subscriptions with a potential employer? What if it increased your likelihood of getting your dream job?
Started from a conversation around proof of identification among cultures, Lens challenges the ability to leverage value in personal data. The UK has a conventional way of proving identity; with present-day technology, we see this beginning to change. Looking at examples from countries such as China, Estonia and India, what predictions can we make for the UK?
Lens is an interactive research pod at the Edinburgh Fringe where you can now actively explore the different data sources you could use to build your own digital identity. Using six different personas, users are taken through the journey of applying for a new job. Can you put yourself in someone else’s shoes and pick the data sources with the most value? How could you use these lessons to broaden your view on digital identity and the power of personal data? Discover what advantages (and disadvantages) it could bring to your day-to-day life.
Lens was born out of a partnership between the Centre for Design Informatics (University of Edinburgh) and Tesco Bank, looking to explore fintech, foster innovation and creative thinking.
It was featured at the Edinburgh Fringe 2018 in the Design Informatics Pavilion Data Pipe Dreams: Glimpse of a Near Future.
Design Informatics: Allie Turner, Finn Ickler, Katie Dobberstein, Luis de Sousa, Mark Williams
Tesco Bank: Bobby Roberston, Lauren Atwell, Tom Bladskog